GEO – Generative Engine Optimization

Get recommended by AI, not overlooked by it. More buyers now start with an AI assistant than a list of links. Generative Engine Optimization is the work of making your business visible, quotable and trusted inside AI-generated answers, from Google’s AI overviews to ChatGPT, Perplexity, Copilot and Gemini.

What GEO with SPACETEK includes

  • Visibility baseline — we test the prompts your customers would actually use and record where you appear, where a competitor is recommended instead, and which sources the models cite.
  • Source coverage — generative models lean on a repeatable set of sources. We make sure your business is accurately represented in the directories, profiles, review platforms and industry sites they draw on.
  • Extractable content — clear definitions, comparisons, specifications, pricing context and use cases, written so a model can quote you without distorting your meaning.
  • Entity and schema work — consistent naming, structured data and an unambiguous knowledge footprint, so your brand is recognised as an entity rather than a string of text.
  • Authority and citations — credible third-party mentions and original data or insight that models have a reason to reference.
  • Ongoing monitoring — prompt tracking over time, because generative answers shift far faster than search rankings.

Why this matters to your pipeline

When an assistant answers “who is the best provider of X near me” with three names, that list is the shortlist. There is no page two to climb onto later. Businesses that are described accurately, cited often and easy for a model to parse are the ones that make it into the answer.

GEO is early, and anyone promising guaranteed placement inside a model’s output is guessing. What we can do is control the inputs: your data, your content, your sources and your authority, then measure how the answers change.

Frequently asked questions

Is GEO just SEO with a new name?

No, though they share foundations. SEO optimises for ranking a page; GEO optimises for being selected, summarised and cited inside a generated answer, which depends more on entity clarity, source coverage and how quotable your content is.

Can you guarantee we appear in ChatGPT or AI overviews?

No one can. Model outputs vary by prompt, user and update. We improve the inputs the models rely on and report measured changes in how often you appear.

How do you measure GEO?

We run a fixed set of prompts on a schedule and record mentions, sentiment, citation sources and position, alongside referral traffic from assistants where it is reported.

Should we do GEO before SEO?

Usually alongside. Weak technical foundations and thin content limit both, so the first phase of work typically serves each of them.

See how AI describes your business today

We will run your key buying prompts through the major assistants and send you what they say, including who they recommend instead of you. Book a free consultation on our contact page or email hello@spacetek.io.